Philadelphia Corporation for Aging | ReBrand Assignment
Founded in 1973, The Philadelphia Corporation for Aging (PCA) is a nationally recognized Area Agency on Aging and is primarily funded to help older Philadelphians and those with disabilities achieve their maximum levels of health, independence, and productivity through the provided services and programs.
Case Study: PCA ReBrand
The PCA rebrand is an evolution of the current brand, aiming to highlight the positive and enriching life the older generation holds in their independence with the assistance of the organization's services and programs.
Original logo (left) & Rebranded Logo (right)
Process Sketches
Logo Variations + Assets
This rebranded logo was designed to convey warmth and vibrancy to the individuals who are part of the PCA. As the original logo used the aspect of a "sun" asset to portray this approach, expressive figures "jumping" for joy in a community setting were incorporated to enhance this message. The PCA has a variety of resources for the elderly, including medical assistance, home repair, transportation assistance, and community gatherings. Because of these aspects, supporting icons were created to help illustrate and give attribute to those characteristics.
Motion Graphics
As the individual elements represent vibrant individuals, a motion graphic element was created to bring those actions to life in the logo mark.