Onni Sticker Designs

Onni Countdown Campaign | Sticker Design
Pennoni Honors College, Drexel University

A central part of this initiative included a limited-edition sticker series, which brought Onni to life through custom illustrations. Each sticker represented a different aspect of Drexel life—such as studying at Lancaster Walk, relaxing on Buckley Green, or grabbing coffee between classes. Designed to be collectible, vibrant, and personality-driven, the stickers were distributed to incoming students and used as both engagement tools and physical takeaways. The combination of social storytelling and tangible design helped create a cohesive, memorable introduction to Pennoni, fostering connection, school spirit, and community.

Social Media Design

Onni Countdown Campaign | Social Media Design
Pennoni Honors College, Drexel University

To build excitement leading up to Fall Welcome Week, I designed a countdown-style social media campaign featuring Onni, the Pennoni Honors College mascot. Each post highlighted a unique Drexel experience—from favorite campus spots to student life traditions—through Onni’s playful and relatable lens. The goal was to spark curiosity, foster school spirit, and encourage incoming students to explore all that Pennoni and Drexel have to offer. The series was designed with bold, student-friendly visuals and concise, call-to-action messaging to boost engagement across Instagram. The campaign not only introduced Onni to the Class of 2028 but also established a vibrant, consistent visual identity for future student-centered storytelling.