Crosswalk Fellowship | Metro Church
As a graphic designer & social media enthusiast for Crosswalk Fellowship (a college ministry a part of Metro Church), I have helped create logos, social media content & marketing announcements.
College Ministry Logo
This logo was created for Crosswalk Fellowship, a college ministry that is part of Metro Church in East Falls, Philadelphia. The design features a distinctive diamond cross formation with four angular segments rendered in varying shades of green, creating a modern interpretation of traditional Christian symbolism that resonates with a college demographic. The diamond orientation creates visual movement that reflects the "walk" aspect of the ministry's name, suggesting journey and active discipleship, while the geometric, faceted approach maintains contemporary appeal. The green gradient palette transitions from vibrant lime to deep forest tones, representing growth and spiritual vitality while ensuring versatility across digital and print applications, successfully balancing timeless religious symbolism with modern aesthetics for today's college students.
This logo was created in partnership with Tina Yang, Lovel Lee, Sam Yang & Joshy Kim
Crosswalk Fellowship Social Media Campaign
Student Involvement Fairs & Marketing
This social media campaign was created for Crosswalk Fellowship, a college ministry that is part of Metro Church in East Falls, Philadelphia. The Instagram posts and reels were designed to engage Drexel University's campus community through strategic promotional content for the campus involvement fair, building awareness and attracting new members to the fellowship. The campaign expanded to include welcoming content specifically targeting incoming freshmen from Jefferson and Temple universities, creating inclusive visual messaging that helped new students feel connected to the broader campus community. The design approach maintained Crosswalk's established brand identity while adapting content for Instagram's dynamic format, utilizing consistent typography, color schemes, and visual hierarchy that resonated with college students. The strategic messaging balanced authentic spiritual invitation with approachable campus culture, successfully building fellowship membership through engaging visual storytelling that reflected both the ministry's welcoming nature and the active, diverse college demographic across multiple Philadelphia universities.
Instagram Creative Reels & Trends
These Instagram reels were created for Crosswalk Fellowship, a college ministry that is part of Metro Church in East Falls, Philadelphia. The reels were specifically designed to promote community groups within both Metro Church and Crosswalk Fellowship college campuses, featuring vibrant visuals and warm, inviting content that showcased fellowship activities, student testimonials, and group gatherings. Created using CapCut for video editing and motion graphics, paired with music sourced from Epidemic Sound, the reels utilized upbeat audio and colorful graphics to create an energetic, welcoming atmosphere that encouraged student participation. The content highlighted authentic campus moments and the sense of belonging found within both organizations' various community groups, showcasing real students engaging in fellowship activities and sharing their experiences. The design approach maintained consistent brand identity across both Metro Church and Crosswalk Fellowship while optimizing content for Instagram's dynamic format, utilizing cohesive typography, color schemes, and engaging transitions that resonated with college students, successfully promoting community group participation through compelling visual storytelling that reflected both ministries' vibrant, inclusive spirit.
Retreat Booklet Design
This designed booklet is a comprehensive spiritual retreat bulletin for a college retreat centered on the theme "Jesus is Mine" and Luke's Prodigal Son parable. Utilized Crosswalk's brand colors to maintain visual consistency while creating custom hand-drawn illustrations that depicted key scenes from the Prodigal Son story in chronological order throughout the notes pages. This strategic visual storytelling approach helped participants connect the biblical narrative to the retreat's central message, creating a cohesive spiritual journey that enhanced engagement with the content while serving as both an informational guide and meaningful companion throughout the retreat experience.
