Minhwa Coffee | Brand Design

Minhwa Coffee is an oat milk latte brand that blends tradition with intention, offering warm blessings in every can. Inspired by minhwa—a form of Korean folk art rich with symbolism and charm—the brand brings cultural heritage into modern packaging.

Each flavor features a unique folk illustration representing good fortune, prosperity, and resilience, turning everyday coffee into a meaningful ritual.

Original Sketches

Original Referenced Minhwa Paintings

Illustration Motifs

Each can design features a unique illustrated motif that carries a traditional blessing: the Tiger, Pine Tree, and Magpie represent protection, wisdom, and good news; the Lotus Flower symbolizes purity and spiritual renewal; the Peony Flower evokes beauty, prosperity, and celebration; and the Rising Carp stands for perseverance and transformation. These motifs are reimagined with soft textures and modern layouts, blending heritage and contemporary design to offer not just a drink, but a moment of meaning.